/ Art Director
/ Graphic Designer
/ Web Designer
/ Photographer
/ Freelance

Caterina Moro
/HEIMA FW 21/22

Editorial Design, Graphic Design, Web Design
About This Project


The concept of “daily luxury” is the main inspiration for the new FW 21/22 Caterina Moro collection. An intimate and personal collection, which inherits textures and tones from
the earth and the forest. With HEIMA, from the Icelandic word for “home”,
the designer expresses the desire to return to the truest and deepest values, to a familiar relationship with nature. Pleated denim, the symbol of the brand since the beginning,
is combined with the preciousness of silk and the softness of wool and cashmere, synthesizing a new concept of contemporary luxury. The palette is tinged with earth tones:
the brown of the bark, the mud and the lichen green, the gray of the rock, alternating
with the brightest shade of cyclamen. The prints are designed in collaboration with the artist Germano Serafini: the natural elements of the forest, such as leaves and mushrooms,
are used as real brushes, recalling the effect of Japanese watercolors.
The print is born from the poetic act of “painting” with nature.
Once again Caterina Moro marks a path towards a feminine concept devoted to elegance and refinement, towards a new and personal definition of style. 



Designed by its namesake, the Caterina Moro women’s clothing brand debuted in 2018. Her collections, all made in Italy, combine the aesthetics of the past as seen and reinterpreted
in the context of the present. The guiding principles of Caterina Moro incorporate accurate research of materials, superior craftsmanship, and innovative production processes with a love
of color and attention to detail. Long and mini-dresses with soft and sinuous lines fit a dynamic woman throughout her day, bestowing poetic allure without neglecting lightness and comfort.



Creative Direction Caterina Moro

Video Gabriele Compagni

Photographer Daniela Rettore

Styling Erika Guerrisi

Hair Tattoo Alexis Ferrer

Hair Styling Mirko Berto

Make Up Muna Javril

Graphic Design Isabella Mancioli

Location Cascate del Mulino, Saturnia

Models Katerina Kirilina, Liaisan Nurshakirova /Fashion Models Milano


The prints in the collection are realized in collaboration with the Italian artist Germano Serafini